When we buy something, we pay only a small fraction of its cost. Anything consuming hours of our lives carries an enormous price tag....

When considering our goals, let's think long-term. We'll probably end up way further than we think if we keep going....

Any potential speed benefit we might get in your app with that shortcut is offset by the annoyance of being unable to do what we always do....

There's this nagging feeling that the next scroll might reveal something amazing, and you might miss it if you don't keep scrolling....

Some small habits are like little domino pieces that can make you go in the right or wrong direction with the rest of your decisions...